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Short Message Service

Short Message Service is often abbreviated as SMS, and it’s a type of text messaging that is utilized on mobile phone devices. This sort of text messaging works according to a standardized communications protocol which permits the exchange of brief messages through fixed lines or cell phones.

This type of text messaging service is very popular. In fact, it features over a billion regular users. This means that over 75 percent of mobile phone users utilize the power of short message services in order to stay in touch. SMS may also be used to advertise. This particular form of advertising is known as direct marketing or SMS (short message service) marketing.

Today’s high-tech mobile phones use SMS. However, it has its origins in radio telegraphy, via radio memo pagers that utilized standardized phone protocols. In the mid-1980s, these protocols were established via the Global System for Mobile Communications. Today, the vast majority of SMS messages are made from one cell phone to another. Support services for this form of text messaging happens through a range of networks, such as ANSI, CDMA, Digital AMPS, satellite and landline.

History of Short Message Service (SMS)

Mobile hardware text messaging functionality was spearheaded during the early 1980s. The CEPT Group was the first to ask for approval for this type of system. This initial plan encompassed the usage of text messages, directly via phone stations, or through a message handling system.

At its inception, texting was considered a way of permitting companies to transmit internal messages. However, this service was slow to gain popularity. The reason why many companies held back from embracing SMS technology was because they believed that their employees would not use the service. Company VIPs felt that people would prefer to speak on the phone, rather than type in words via short message service. In the UK, texts from mobiles became more prevalent in 1993.

Usually, text messages should be 160 characters or less. This number was selected due to studies which demonstrated that typical postcards contained messages of that length, or close to it. However, technology has evolved, and it now supports SMS messages that may be many pages in length.

Advantages of SMS Services

Almost everyone who gets a text opens their message and reads it. In fact, the percentage of those who read every message is 97 percent. In addition, people read their SMS messages very quickly after receiving them. Typically, they read their messages within just a couple of minutes of receiving them. These days, people are rarely without their mobile phones, so they are able to read their messages wherever they are. In addition, almost everyone knows how to send and receive texts.

Short Message Service Marketing

These days, smart entrepreneurs are embracing the power of short message service marketing. At this point, there are four billion cell phones being used worldwide. Marketers recognize that mobile devices offer the potential for instant connection with billions of customers. That’s why more and more businesspeople are adding direct marketing (SMS marketing) to their overall marketing strategies.

Proponents of SMS marketing believe that this form of direct marketing is a more direct and personal way of advertising their goods or services. Since mobile users will be completely focused on texts that are received via their smart phones, this form of marketing offers a more customized, targeted approach. In addition, this form of marketing happens instantly. When a text is sent, it arrives within seconds, or sooner. These types of messages get past spam filters, making them superior to typical email.

Because this type of advertising has a very high success rate, and because it is quite affordable in relation to other types of marketing, it’s highly valued.

Common Applications

Operators utilize e-mail message services via SMS networks. When this happens, each user is given an e-mail address when they sign up. Then, messages delivered to that email are changed to short, SMS messages and then delivered to cell phones. When you utilize SMS technology, you’ll be able to send e-mails from cell phones to any other e-mail addresses, through the existing SMS system. Information services, including weather, current events and stock data, may be available via SMS technology. As technology continues to evolve, more and more services will be available within the SMS format.

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