Health magazines are typically glossy publications which feature articles and photographs related to an assortment of health and wellness topics. In general, only fitness and nutrition topics are highlighted in these types of publications. Popular examples of health magazines include Self, Men’s Health, Alive, and Your Health Now. However, there are dozens of other publications which also cater to men and women who wish to lead healthy and active lives.
Usually, articles in these publications are centered on workout tips, recipe tips and general health advice. Other examples of subject matter that is often covered in health magazines include inspirational stories from fitness-conscious celebrities or everyday people. Weight loss journeys are often documented in these sorts of magazines, and these real-life stories are used to inspire others to get fit and take control of their health.
Before and after photographs are common motivational elements, as are emotional interviews with those who’ve changed their lives and bodies by espousing healthy eating and physical activity.
Health Magazines Usually Appeal to the Masses
Each magazine will have its own tone. For example, certain health magazines may focus on holistic health care methods, such as the usage of natural dietary supplements, yoga workouts, and alternative healing methods. Other magazines may be more focused on bodybuilding or other forms of exercise. However, the vast majority of these publications are designed to appeal to mass audiences, rather than niche audiences.
Typically, these magazines will be aimed at one specific gender. Fitness models of a particular gender (which fits the magazine’s intended readership) will be used in order to inspire readers. Their honed bodies and workout secrets may be used to provide added motivation to those who wish to get lean, fit and healthy.
Magazines may be Available in Printed or Digital Formats
These days, magazines may appear on store shelves, or they may be featured online, via e-zines and websites. Some magazines offer online versions, as well as glossy, printed versions. The digital age has made it possible for those with little start-up capital to create health magazines that are offered exclusively online (with no print version).
However, the most successful examples of fitness magazines, which have large circulations of half a million or more, are most well-known and revered. These types of health magazines have lucrative advertising contracts which, along with subscriber fees, allow the magazines to turn a profit.
Who Advertises in Health Magazines?
Since advertising provides magazine owners with access to income, it is a key feature in many modern health magazines. Examples of companies that target new and existing customers via these online or printed publications include supplement manufacturers, weight loss pill manufacturers, protein powder manufacturers, and exercise accessory manufacturers. Anyone who markets products that enhance health and wellness may find value in placing ads in these magazines, as said advertisements will reach an audience that is already primed to get fit and healthy.
Nutrition and Exercise are Key Topics in Health Magazines
Detailed information about diet and exercise is a hallmark of most fitness magazines. For example, recipes posted in these publications will generally come with a range of data, such as calorie counts, carbohydrate levels, fat content levels and vitamin and mineral levels. By offering readers access to truly healthy meals that support better overall health (and, typically, diet-conscious fare), these magazines allow readers to try new recipes that may become favorites. Most magazines eschew processed foods when compiling recipes. Instead, they encourage readers to sample meals and snacks that are made from healthy, fresh and low-fat ingredients.
Fitness information may include step-by-step instructions on how to perform a variety of exercise types, from Pilates stretching exercises to yoga to weightlifting. These step-by-step instructions may include information on how to warm up before working out, how many repetitions and sets to perform during each exercise session, and how to cool down after a workout. Pictures are often used to demonstrate correct form. Fitness models will move through workouts that are captured in pictorial form. Then, captions will be added to give readers plenty of information about how to safely and correctly perform exercises.
Health magazines play an important role, particularly in Western countries, where the “thin is in” aesthetic is a part of popular culture. However, most health magazines encourage readers to embrace healthy eating habits and get regular exercise, rather than depriving themselves or choosing extreme fitness challenges.