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Responsive Web Design

Responsive web design is a type of website design that is meant to create optimized viewing experiences for an assortment of website visitors. Also known as RWD, this type of web design usually features easy-to-read layouts that require almost no resizing, panning or scrolling.

Responsive web design is also tailored to today’s hottest new electronic toys, including iPads, iPhones and Android phones. The goal of responsive web design is to provide the bulk of visitors with premium viewing experiences, no matter which types of hardware they are utilizing in order to surf the World Wide Web.

Facets of Responsive Web Design

Typically, websites that are crafted according to responsive web design principles will be made using CSS3 media queries. These queries allow web designers to create layouts that are adaptable to a specific viewing environment. In addition, using CSS3 is the key to creating fluid, proportion-based grids and flexible images.


One issue with this sort of web design that is that banner ads and videos can’t be fluid, as images created according to responsive web design principles usually are. Nonetheless, certain of today’s display advertising options will support a range of device platforms in order to offer optimum viewing experiences for smart phones, desktop computers and other, similar hardware.

User-friendliness is the Goal of Effective Responsive Web Design

Design and development for this type of web design should respond to the visitor’s behavior and environment. Considerations for user-friendly and fully responsive web design include screen sizes, platforms and orientations. Design is achieved through a mixture of flexible grids and layouts that are augmented with pictures and smart usage of CSS media queries.

In this manner, an end-user will be able to move from one electronic device to the next, without losing their premium viewing experience and interactivity features. By responding to the needs and wants of end-users, responsive web design helps online entrepreneurs to attract the interest of visitors, while also holding their attention.

Concepts of Responsive Web Design

Borrowed from time-honored principles of architectural design, responsive web design is all about adjusting to the amount and flow of website visitors. Much as architects create buildings that contain a range of features that are adaptable to changes in traffic or purposes, responsive web design makes it possible for visitors to experience websites at their best, no matter how many people are visiting, or what these people are doing at the websites.

Examples of features added to increase the responsiveness of websites include adjustable screen resolutions and pictures that resize automatically. Responsive web design demands a more fluid approach.


These days, more and more website owners are learning about the benefits of responsive web design, because they’ve discovered that this type of web design has the power to give their websites significantly more impact. Many entrepreneurs choose to outsource responsive web design tasks to trained technicians. Others will attempt to learn the elements of programming, in order to perform their own adjustments and upgrades.

Websites that are fully optimized for a range of viewing experiences in different environments will offer more to visitors, and they will usually generate more interest and higher conversions. That’s why the cost of upgrading or optimizing a website with responsive web design is generally worth the financial investment. However, the best way to take advantage of everything that responsive web design has to offer is probably by designing a responsive website from the ground up. Luckily, tons of website design firms and independent contractors do offer this sort of service to their valued clientele.

If you are looking for a way to boost traffic, make the most of your online inventory, or simply entertain online guests, you’ll probably conclude that responsive web design is an excellent choice.

Since you will be able to provide your online visitors with the ultimate viewing experience, you’ll have every chance of creating a web-based business that gets noticed. These days, with new Google updates and other restrictions changing the face of SEO (search engine optimization) and SEM (search engine marketing), the value of responsive web design has risen even higher.